Price Estimates and Informed Consumers
I received a call from a hospital describing an increasingly common scenario: a potential patient calls asking for the price of an outpatient CT scan; either because he is uninsured or is covered by insurance with a deductible. The caller had already called several other providers and this hospital’s price was higher. Even if the caller was covered by a high deductible plan (and was therefore entitled to pay the insurer’s negotiated rate) the hospital’s charge for the scan was still higher than the competitors’ prices – especially outpatient scanning sites.
The hospital wanted to know whether it could match their “competitor’s” price for the MRI.